We take your rowing personally...

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iROW Fitness Studio is the only one of its kind in the Los Angeles area. We offer private, semi private and small group lessons in our rowing studio, as well on the water in beautiful Marina Del Rey, CA! You can also find us on Skype for lessons and consultations in case you live outside of Los Angeles. And for the those who love traveling abroad, we offer rowing tours in unique destinations around the world, always an unforgettable experience!

Whether you are a beginner, intermediate or advanced rower, iROW Fitness Studio is the best place for initiating or enhancing your rowing experience!


About iROW Fitness

Iva Boteva Coaching Single

Owner Iva Boteva has been teaching indoor and outdoor private lessons since 2003 ...

Following a successful rowing career of her own. The persistent demand for expert and quality rowing instruction led to the growth of Iva’s private coaching practice and eventually to the foundation of iROW Fitness Studio and recruitment of rowing coaches Nick Harding, Gary Smoot and Liz Wilson.

At iROW Fitness Studio we believe that rowing is simply the best sport one can learn and practice. It is a multidimensional activity that can be custom tailored to your needs. Whether you seek recreational or competitive rowing, individual or group learning, the comfort of your home or the openness of the Marina, iROW Fitness Studio is your best resource for rowing related services!


Iva Boteva

Founder & Coach

The owner and teaches private lessons as well.
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Emily Sandor

Office Manager

Inspired by sister's rowing experience at Oxford University.
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Liz Wilson


Assistant coach with the UCLA women for two seasons.
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Nick Harper


Grew up in Boston, rowing on the Charles River.
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Mike McKay


An impressive sculler, rowing since 1991.
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Ray Regan


Ray began coaching at the Alexandria Boat Club in 1999.
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Riley Spain

Office Assistant

Riley began rowing four years ago with Marina Aquatic Center Junior Rowing
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Iva is the owner of iROW Fitness Studio and teaches private lessons as well. She started rowing at the age of 10, with the support of both of her parents, former rowers. At the age of 13, Iva won her first medal in a single scull - bronze - at the Bulgarian Nationals. From there, she went on to achieve more than 6 Bulgarian National wins before the age of 18....

In 1997 at the Junior Worlds Championship in Belgium, Iva was recruited to row in America for the University of Southern California. With the help of a translator, she accepted the chance to come to California and row for USC. Iva led the team to several USC victories including a win in the Cal Cup in the San Diego Crew Classic, as well as a win in the coxed four at the NCAA National Championships in 1998. In addition, Iva had some major individual accomplishments while at USC, including a world record setting win at the CRASH-B World Indoor Rowing Championships in Boston, where she won the open women’s race with a time of 6:37.9 at the age of 18.

Iva turned to coaching in 2002 as an assistant for the USC team and their coaching staff. Through coaching the novice women at USC she discovered a love and talent for teaching and ever since then coaching has become a permanent part her life, initially through coaching groups and private lessons for the former Lions Rowing Club in Marina Del Rey, then expanding to other clubs and teams such as the Marina Aquatic Center, California Yacht Club and Sports Club LA, to eventually opening iROW Fitness Studio in 2009 and establishing her own practice for private clients of all age groups and skill levels.


Emily Sandor is the office manager of iROW Fitness Studio. Inspired by her sister's rowing experience at Oxford University, Emily was determined to find rowing in Los Angeles. She started with erg classes in 2005 and eventually found her way to the water, rowing first with Lions Rowing Club, for recreation and competition, and later, with Los Angeles Rowing Club. In 2009, she met a personal goal of racing in an 8+ at Boston's Head of the Charles regatta. Emily oversees all the day-to-day operations of the business, in addition to answering our phone and e-mail inquiries. Professionally, Emily is a freelance food, travel, still life and cookbook photographer and an avid organic gardener.


Liz came to us in the summer of 2011 after two seasons as an assistant coach with the UCLA women. Prior to her time with the Bruins, she was active in the rowing community of Rochester New York where she served for seven seasons as the Freshman women’s coach at the University of Rochester. She was also integral to the development of the Genesee Rowing Club, which provides competitive, recreational, and learn to row opportunities for masters rowers. Liz has been a competitive rower herself since 1996 and currently races with BMA boat club where 2012 has been a successful season highlighted by a Gold medal at the San Diego Crew Classic, a Silver medal at the Head of the Charles Regatta and 4 medals at the USRowing Masters Nationals Regatta. Liz is currently a member of LARC rowing club.


Nick grew up in Boston, rowing on the Charles River for not only his high school and collegiate teams, but also for Union Boat Club as an Olympic hopeful from 2010-2012. He began rowing at Belmont Hill School, where he eventually captained the team his senior year and helped win both New England and Youth National championships.

In college, Nick rowed under Harry Parker on the Harvard heavyweight squad, where he achieved two Eastern Sprints titles, one IRA National championship, and the role of squad captain during his final year. After graduating, Nick learned to scull while working in the Boston area and coaching for Belmont Hill, ultimately competing in national team selection trials for the World Championships and Olympic regattas, as well as the Champ Single event at the Head of the Charles. Although he never made a national team roster, Nick gained invaluable insight into the world of elite sculling, and has since striven to stay very in touch with the rowing world while simultaneously pursuing a career in screenwriting in Los Angeles. He is excited to join the team, and looks forward to helping others get the same joy out of rowing that he has.


Mike is an impressive sculler who has been rowing since 1991 and raced competitively until 2004. He then decided that he wanted to pursue coaching and coached at Riverview H.S. in Michigan from 2004 til 2008. After moving to California in 2008, rowing took a back seat but never left his mind. In 2012, the competitive bug bit him again and he started racing again. This year he has his sights on racing at the U.S. Nationals and the Canadian Henley in the open single. Mike has a passion for fitness and works as a personal trainer in a local gym when he is not on the water.


Ray Regan comes to from Washington, DC where he coached the competitive sculling program at Capitol Rowing Club for the past four years. Additionally, he has worked with various High School rowing programs including Wakefield HS, Thomas Jefferson HS and Bethesda Chevy Chase HS when his busy schedule permitted.

Ray began coaching at the Alexandria Boat Club in 1999. After a two year stint, he moved up the river to the Thompson Boat Center and improved his craft under the tutelage of the legendary Allen Rosenberg (who was his former coach at Potomac Boat Club). In 2001, Ray became the Head Coach of a DC Strokes and Tiber Creek Rowing Clubs.

In 2004, Ray moved to collegiate rowing as the Head Coach of the University of Maryland Women’s rowing team to foster a competitive Division 1 type program. Even with impressive results, the University eventually decided to pull back programs instead of adding Women’s Rowing as a varsity sport. With the completion of the 2007 collegiate season, Ray returned to TBC to coach advanced sculling and sweep rowing.

He started rowing in 1987 rowing at George Mason University. The summer following his first year of collegiate rowing, he rowed with Potomac Boat Club (PBC) a designated National Lightweight Team Development Camp. Ray rowed with the PBC dev camp from 1989 - 1994 with a year off in 1992.

Ray continued in competitive rowing with various teams until 1997 when he started to compete in triathlons. He completed in his first Ironman triathlon (consisting of 2.4 mile swim, 112 mile bike, and a 26.2 run) in 1997. Ray has completed five Ironman races including races in Austria, Lake Placid, and Switzerland. Ray served on the Board of Directors for the DC Triathlon Club in its early years. While working with the DC Tri Club, he was instrumental in developing the Newbie Program for aspiring triathletes.

Professionally, Ray works in mobile technology as an entrepreneur. Additionally, he is active as a player and announcer in the sport of horse Polo.


Riley Spain is iROW’s Office Assistant, responsible for handling all communication and correspondence for the members of the iROW coaching team. As she oversees the day-to-day operations of the business, in addition to answering all of our phone and e-mail inquiries, she will be the first person you talk to when you contact us. Riley began rowing four years ago with Marina Aquatic Center Junior Rowing, a high school program also located in Marina del Rey. Iva Boteva, the owner of iROW Fitness Studio, coached Riley over the summer when she first picked up the sport. Now in her senior year of high school, Riley will continue to pursue her love of rowing next year after being recruited to the Stanford lightweight women’s rowing team.



On the water lessons take place in Marina Del Rey, CA. We offer Private Lessons, Semi Private Lessons and Group Lessons.

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iROW Fitness Studio is located at 3560 S. La Cienega Blvd, Suite K, Los Angeles, CA 90016.

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If you are interested in customized training please contact us to discuss details and options available.


Lessons On the Water

iROW Fitness Lessons On the Water

On the water lessons take place in Marina Del Rey, CA...

Private Lessons:

If you are an experienced rower with your own boat or access to a boat, we will discuss meeting for your session on the water.

If you are a new rower we can offer you the option of starting your rowing experience in a beginner friendly single scull, the location for that lesson is Marina Beach (aka Mother’s Beach), located at 14000 Palawan Way, Marina Del Rey, CA 90292 (map). Paid Parking is available right across from the beach.

For beginner and advanced rowers alike, we can also set up a private lesson with a coach in a double scull with you. The location for that lesson is Parcel 77, located at 13560 Mindanao Way, Marina Del Rey, CA 90292 (map)

Semi Private Lessons:

Experienced rowers can share lessons in a double scull (your own or club), as well as in our double boat (at selected days and times).

Beginner rowers need to take a minimum of 3 private lessons prior to combining with another rower to share lessons in a double.

Group Lessons (experienced rowers only):

Experienced rowers with access to boats only, you can share lessons in one boat (a four or an eight) or multiple boats (up to 16 people total).

Lessons at the Studio

iROW Fitness Lessons On the Water


iROW Fitness Studio is located at 3560 S. La Cienega Blvd, Suite K, Los Angeles, CA 90016

We are on the East side of La Cienega Blvd right across from Target. Look for a 2 story plaza, also home of Subway and State Farm Insurance. iROW Fitness Studio is on the second floor. There is ample free parking.


Iva Boteva - iRow Fitness
iROW Fitness Studio owner and rowing coach extraordinaire, Iva Boteva is planning her 4th Bulgaria Rowing Tour. The trip combines rowing sessions for people of all skill levels (including complete beginners) with the unique opportunity to visit magnificent Bulgaria, a small country in Eastern Europe with rich historical and cultural heritage and breathtaking scenery.

Iva, a native of Bulgaria, was recruited to row for the University of Southern California in 1998. Her rowing career highlights include a Junior World's bronze medal, two C.R.A.S.H.- B victories (open and collegiate categories), an NCAA victory and an Indoor Rowing World Record for 2000m (with time of 6:37.9). Shortly after graduating from college, Iva began coaching masters and junior rowers and over the next few years established herself as one of the most sought after rowing coaches in the Los Angeles area.

The main stops of this 10 day rowing tour will be Sofia, Plovdiv, Rousse and Bourgas (staying approximately 2 days in each location). The group will travel in a spacious mini bus with a professional driver. Rowing will take place in the mornings (1- 2hr sessions). Boats used (sculling or sweep), line ups and workout options will be based on participants' preferences and skill levels. Coaching will be provided by Iva and local Bulgarian coaches. Accommodations include 9 nights in 4 and 5 star hotels, ALL meals (Bulgarian food is AMAZING!) and drinks, guided tours, a spa visit and so much more for one low price of $3,995.

For more details, click HERE.

To see photos from previous tours click HERE.

In order to go we need a minimum of 6 people to sign up by June 1, 2015.

For questions e-mail


iRow in Numbers

Lessons Coached
Happy Clients
+ Erg Miles
Tours Organized


We offer private, semi private and group lesson at the studio and on the water in Marina Del Rey, CA

Standard rates for lessons
Single - $100
5 package - $450
10 package - $850

Rates for lessons with Iva
Single - $120
5 package - $540
10 package - $1,020

Other services...
- Customized training plan - $200+ per month
- Race Support – rates vary based on location and duration of travel
- Online SKYPE lessons - see pricing above

For additional services, please email us or call 310.878.7113

To learn about additional limited time special offers, please like us on Facebook.

Fun Facts About Rowing

Rowers are ranked among the most physically fit of all athletes as rowing provides one of the best all-round cardiovascular work-outs. Rowing is also one of the few non-weight bearing sports that exercises all the major muscle groups. As it is low-impact on joints.

  • Rowing is the only sport where looking at competitor's back is a good thing.
  • Singles (one person boat) may be as narrow as 10 inches across, weigh only 23 pounds, and stretch nearly 27-feet long.
  • An eight, which carries more than three-quarters of a ton (1,750 pounds), may weigh as little as 200 pounds. The boats are made of fiberglass composite material.


We periodically send fun and informative content about rowing and life in the marina.



"I am an extremely fortunate neophyte rower because I found Iva, the quintessential rowing coach. There is a very caring, patient, creative, accommodating, methodical method to her instruction. Although I have only had a few lessons all of which have been by Skype I am progressing rapidly. I believe this is due to Iva’s insistence on paying close attention to every detail. In turn you do as well. Proper form, technique, strategy and use of the rowing machines computer capabilities are part of every lesson. The lessons/workouts have proven to be mentally and physically exhilarating."

M.D. Widelock, ESQ.

"I learned how to sweep row, scull and cox with Iva as my coach. Her years of experience as a World champion rower and collegiate athlete are at the core of her skillful coaching and training methodology. Iva has a keen eye for technique; she sees every critical detail of the rowing stroke both on the water and on the erg (rowing machine). She is able to cater the training to each individual's needs and fitness level. By developing a training regimen which is appropriate for each person, she moves her athletes from novice to elite rowers along a path which minimizes injuries and focuses on superior rowing technique. On top of it all, she is always encouraging and values each person's efforts, supporting them on their way toward better rowing."

Liz Greenberger

"Iva's coaching is exceptional on many levels but the overall most significant factor in my mind is Iva's contagious belief in people and their abilities. Iva believes you can do it and so you do; success comes from that strong belief and Iva’s strong coaching. Iva knows rowing and competition and has a talent for communicating her knowledge and instructing her rowers with her own personal blend of both toughness and caring."

Pamela A. Abraham

"Learning how to row on the water after two years on the erg is an experience that has been the epicenter of my mid-life transformation. Life is a series of choices and I chose to embrace a sport that I knew would take patience, focus, endurance and many years to reach a level of proficiency. Iva is the impetus for my midlife addiction to rowing. Iva's expertise in coaching has convinced me that she has eyes in the back of her head and can see in the darkness as well. I am fortunate that Iva has believed in me and enabled me to believe in the possibilities that lie within. To be her student is a gift as she helps me on days where my muscle memory cooperates and also on days where my body and the boat are not harmonious. In all situations Iva is a talented coach and as I say to her frequently, 'Who knew?' but the answer is Iva. Iva can steer your journey to reach your goals. I am hoping to row into my 80s ( 30 years from now) and hope that Iva will be there to help me with her excellence in coaching skills and friendship. As a physical therapist, I can assure anyone that correct technique and form and injury prevention are key aspects of her coaching skills. Treat yourself to a series of private lessons with Iva and you will never regret the experience!!!!"

Dr. Lori Annes

I’m a 50-year old who rowed all through high school and college, and slowly let the passion for rowing and fitness dissipate as life got in the way. Through iRow Fitness I’ve finally found a way to reconnect to the sport I love and get healthy once again. I came across iRow through an internet search, was intimidated to join, but after quick e-mail exchanges with Iva (iRow founder and queen!), and a few classes, realized I’d found the right spot. Iva’s a big part of my renewed sense of engagement. She’s laid back but tough, provides great style pointers and insights, but gives us all room and time to explore the right path to rowing better. Workouts are fun and change up every time…some days I leave the Studio exhausted, others I leaving anticipating the next great session a few days later. Finally, the group of folks that come to row in Iva’s studio are terrific…architects, dancers, teachers, math geeks and corporate types all motivated by nothing more than a desire to get some great exercise and stay fit. It’s a casual, fun but energizing environment.

Iva also got lots of us hooked on competing at the Long Beach Crash B satellite race or other rowing events. She pushes competitions for no other reason than to let us explore our limits, and is there for us every step of the way as we prepare. Her work outs and coaching leading up to the recent Beach Sprints competition in Long Beach were great…we all came well-prepared to do our best. Close to race date she sent e-mails and worked with us to define the right race strategy and most of all, to calm us down. During the race, Iva coached me through the grueling 2000 meter ordeal. Unlike the others surrounding us, who were screaming and creating a commotion that was really distracting (except for my iRow teammates…their support was great), Iva sat cool and collected and provided just the right commentary to keep me focused. I listened to what she was saying, and how she was saying calmed me down and got me in the zone, enough so that I rowed my best time (under 7 minutes!!!), won my age group and have set targets on further improvement down the road. I’m also going to start sculling with Iva this spring; ergs are fun, but nothing beats the feeling of powering through calm water (assuming I can keep the scull from flipping).

Ed Chuchla

I have been working on the water with Garry Smoot - rowing coach for iROW fitness Los Angeles - for about 6 months now. Prior to that I took indoor rowing lessons with Iva for about a year and developed a good rowing foundation.

Needless to say, any of Iva’s rowing coaches has a high level of integrity and a strong eye for precision when it comes to rowing. Gary’s ability to evaluate and “dissect” my stroke into its strengths and weaknesses has developed me into a good and confident rower.

But technical proficiency is not the only thing that makes Gary such an extraordinary coach. It is his excitement about teaching and my accomplishments that is inspiring; it always brings me to do the best I can; effortlessly. There are times when Gary is truly more excited about my rowing than I am myself.

His coaching philosophy is one that makes you feel safe. As with anything, learning something new comes with excitement, a sense of accomplishment and tons of frustration. It is during those less glamorous moments that Gary’s sublime coaching skills expose themselves. He has always held me with kindness during moments of frustration, madness, and when frustration has brought me to the edge of tears.

Whatever you experience is as a student, Gary is in tune with it delicately. It is the cocktail of his ability to allow a student to go through all the ups and downs, the safety he provides and the technical expertise he possesses that allows me to confidently recommend him to anybody who wishes to learn rowing.

Marleen Wens

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iROW Fitness Studio is located at 3560 S. La Cienega Blvd, Suite K, Los Angeles, CA 90016 ...

We are on the East side of La Cienega Blvd right across from Target. Look for a 2 story plaza, also home of Subway and State Farm Insurance. iROW Fitness Studio is on the second floor. There is ample free parking.

3560 S. La Cienega Blvd.,
Ste. K (second floor)
Los Angeles, CA 90016
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